IA Library · Page pattern · Reasoned, not built

Team and person pages

“Who will I actually deal with, and can I check them?”

Why this pattern works

Top to bottom · one page per person

Example wording (Advisers, practices and clinics).

Its action: Book with this person when people are chosen; otherwise none on the team list.

RequiredConditional on the briefCommon, not requiredLeft out for this briefYour content

Used by

On a phone · One “what do you need help with?” list, one tap per need.

On a phone · Rises to the first screen: someone worried at 8pm needs hours and the out-of-hours route first.

On a phone · Drops below the steps: first “do you handle my situation?”, then who.

Advisers, practices and clinics
On a phone · Reachable at every scroll position, one thumb away (a fixed bar is one way; Design decides).

On a phone · Moves up: “do you cover me?” is answered before anything else.

On a phone · Shrinks to one line, detail one tap away.

Trades and call-out services
On a phone · First screen: open now, the action and the address. Most venue visits start on a phone, nearby.

On a phone · The address opens the map app: link it, don’t embed a map (NN/g).

Shops, cafés and venues
On a phone · One column, caption under each image, not over it.

Available nowPhoto of the finished work (credit)Residential towerType · year · status£— · statusPhoto of the finished work (credit)City hotelType · year · status£— · statusPhoto of the finished work (credit)Restaurant interiorType · year · status£— · statusPhoto of the finished work (credit)Apartment fit-outType · year · status£— · statusPhoto of the finished work (credit)Boutique hotelType · year · status£— · statusPhoto of the finished work (credit)Office lobbyType · year · status£— · status

On a phone · Also in the header: a long scroll of work shouldn’t bury it.

Portfolio, for a person or a firm

Why this pattern works2 statements · 0 sourced · 0 untested or unknown · thin evidence

How sure we are

Worked out from research and real briefs. No site has been built from it yet, so treat it as reasoning to check, not a tested template.

Thin evidence: Per-person pages rest on our reasoning; only the directory itself is well evidenced.

What it answers

Its job Replace “a firm” with named people the visitor can recognize, verify and choose.

Use it when

Clients pick or meet a named person: clinicians, solicitors, barbers, the engineer who turns up. observedour brief studyour brief studysite sample
NN/g: real employee photos build trust; stock photography and corporate speak erode it. sourcedNN/g 2019
People hold personal registrations clients are told to check. sourcedHSE

Not when

A sole trader: one person goes in “who we are” on the home page. our reasoning
Staff change often and nobody will keep the page current. A wrong name is worse than none. our reasoning

What the research says

Named people were asked for in 36 of the 118 briefs we studied. Whether each person needs a page of their own is not evidenced; the list alone may do. observedAesthetary

Common mistakes

Credentials as unexplained letters after a name, with no register number or link. our reasoning

What changes with the brief

Do clients care which person they get? Yes, they pick or meet a named person	One page per person, with “book with”.
Do clients care which person they get? The team matters, not who	The index only; no per-person pages.