Elements

The parts a look is made of. Open an area to see its Elements and the Aesthetics that use them.

Typography

Typefaces, how they pair, how type is scaled, and type used as image.

Open Typography

Color & Palettes

Color Elements, palettes taken from each Aesthetic’s cited color rules, and palettes Aesthetary wrote for a feeling.

Open Color & Palettes

Composition

Grids, structure and how a page is divided.

Open Composition

Imagery

How pictures are made and treated: photography, illustration, pattern and collage.

Open Imagery

Surfaces & Materials

What a surface appears to be made of: depth, sheen, texture.

Open Surfaces & Materials

Motion

How things move and change on the page.

Open Motion

Motifs & Symbols

Recurring marks, patterns and symbols.

Open Motifs & Symbols

Techniques

Print and production marks a website borrows to feel printed and handmade: grain, halftone dots, misregistration, ink on paper.

Open Techniques