IA Library · Page pattern · Built in code (as the portfolio project page)
Case study or project page
“Have they done something like mine, and how did it go?”
Its action: enquire, or none: a case study may end on the next project.
RequiredConditional on the briefCommon, not requiredLeft out for this briefYour content
Used by
Why this pattern works4 statements · 1 sourced · 0 untested or unknown
How sure we are
Built in code as the portfolio project page and tested on one made-up portfolio. Its use on other kinds of site is reasoned, not built.
Already exists The portfolio pattern’s project page, made reusable for any kind of site.
What it answers
Its job Show one finished piece of work: what it was, what this business did, how, and what changed.
Use it when
- There is finished work the client agreed to show, with real images or artifacts.
- Project trades (builders, landscapers) where a finished job is the proof.
Not when
- No permission from the client. Use an anonymised description, or nothing.
- Advisers bound by confidentiality: a case story can identify a client by its details.
What the research says
- Built in code as the portfolio project page and tested on one made-up portfolio. It works for one person’s work; a firm’s is untested.
- B2B buyers compare vendors on case studies (Challenge / Solution / Results) and should not have to fill a form to read them.
Common mistakes
- Claiming a team’s or client’s outcome as the firm’s own.
- A gallery with no words about what the firm actually did.
What changes with the brief
| What proof do you actually have? None yet | No case studies yet; the pattern says so instead of filling the page. |
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