Wood and White
From Scandinavian Minimalism · Colors chosen by Aesthetary, following the documented color rules
Pale, warm neutrals with oak-brown for action, and no cool gray anywhere.
Suggested proportions
- 55% Canvas
- 15% Surface
- 10% Text
- 8% Second surface
- 4% Primary action
- 3% Muted text
- 3% Accent
- 2% Fill 1
In use
Tables made to order.
Oak and ash, finished with soap.
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Tell us the room and the size.
Table length (cm)
240
We make tables up to 220 cm.
Using it well
20 color pairs are approved for use. 8 pairs are not for text; the ones that matter most for this palette:
- Accent on Canvas Not for text. Oak is 2.09:1: underlines and decoration only, never text.
- Fill 1 on Canvas Not for text. Sage is 2.62:1: a rare decoration, never text.
Roles
14 colors, their HEX values, what each is for and where it comes from
| Role | Color | Use | Where it comes from |
|---|---|---|---|
| Canvas | #F5F1EA | The page. | From the Scandinavian Minimalism page’s “ground” color. Basis: Aesthetary’s interpretation. |
| Surface | #FBF8F3 | Panels and fields. | From the Scandinavian Minimalism page’s “card” color. Basis: Aesthetary’s interpretation. |
| Second surface | #ECE5D9 | Quiet emphasis: the current tab, a highlighted panel. | From the Scandinavian Minimalism page’s “linen” color. Basis: Aesthetary’s interpretation. |
| Text | #2F2B27 | All text. | From the Scandinavian Minimalism page’s “ink” color. Basis: Aesthetary’s interpretation. |
| Muted text | #5E5750 | Secondary text. | Added by Aesthetary. The Scandinavian Minimalism page names no secondary text color; a warm gray, never a cool one. |
| Primary action | #6B5237 | Buttons and small warm text. | From the Scandinavian Minimalism page’s “oak-ink” color. Basis: Aesthetary’s interpretation. |
| Text on primary | #FBF8F3 | Label on oak. | From the Scandinavian Minimalism page’s “card” color; Aesthetary gives it this role. Basis: Aesthetary’s interpretation. |
| Secondary action | #2F2B27 | Secondary action: an ink outline. | From the Scandinavian Minimalism page’s “ink” color; Aesthetary gives it this role. Basis: Aesthetary’s interpretation. |
| Border | #DCD3C5 | Hairlines. Decorative only. | Added by Aesthetary. The Scandinavian Minimalism page names no rule. |
| Input border | #887D70 | The edge of an input. | Added by Aesthetary. A field’s only edge needs 3:1 on the ground, card and linen. |
| Accent | #C9A27C | Underlines and decoration only; never text. | From the Scandinavian Minimalism page’s “oak” color. Basis: Aesthetary’s interpretation. |
| Focus | #2F2B27 | Focus ring. | Added by Aesthetary. The Scandinavian Minimalism page defines no focus color; the ink makes the ring. |
| Fill 1 | #8E9A86 | A rare second decoration; never text. | From the Scandinavian Minimalism page’s “sage” color. Basis: Aesthetary’s interpretation. |
| Error | #A0301F | Errors, always with a word. | Added by Aesthetary. The Scandinavian Minimalism page defines no status color. |
Contrast, by use
20 approved pairs, all passing · 8 not for text
WCAG 2 ratios, computed from the colors. Text needs 4.5:1; large text (24px, or 18.66px bold) and non-text (a focus ring, a field’s only edge, an icon) need 3:1. Only the pairs listed as approved are recommended.
Approved pairs
| Pair | Contrast | Needs | For | Result |
|---|---|---|---|---|
| Text on Canvas | 12.47:1 | 4.5:1 | TextReading text | Passes |
| Text on Surface | 13.25:1 | 4.5:1 | TextReading text | Passes |
| Text on Second surface | 11.22:1 | 4.5:1 | TextReading text | Passes |
| Muted text on Canvas | 6.31:1 | 4.5:1 | TextSecondary text, captions | Passes |
| Muted text on Surface | 6.71:1 | 4.5:1 | TextSecondary text, captions | Passes |
| Text on primary on Primary action | 6.87:1 | 4.5:1 | TextLabel on the primary action | Passes |
| Secondary action on Canvas | 12.47:1 | 4.5:1 | TextSecondary action: label and outline | Passes |
| Secondary action on Surface | 13.25:1 | 4.5:1 | TextSecondary action: label and outline | Passes |
| Primary action on Canvas | 6.46:1 | 4.5:1 | TextLinks and small text in the action color | Passes |
| Primary action on Surface | 6.87:1 | 4.5:1 | TextLinks and small text in the action color | Passes |
| Focus on Canvas | 12.47:1 | 3:1 | Non-text (3:1)Focus ring | Passes |
| Focus on Surface | 13.25:1 | 3:1 | Non-text (3:1)Focus ring | Passes |
| Input border on Canvas | 3.58:1 | 3:1 | Non-text (3:1)Input edge, the only boundary of a field | Passes |
| Input border on Surface | 3.80:1 | 3:1 | Non-text (3:1)Input edge, the only boundary of a field | Passes |
| Error on Canvas | 6.35:1 | 4.5:1 | TextStatus message, always with a word or icon | Passes |
| Error on Surface | 6.75:1 | 4.5:1 | TextStatus message, always with a word or icon | Passes |
| Accent on Canvas | 2.09:1 | — | DecorativeAccent as a fill; meaning carried by a word too | Passes |
| Accent on Surface | 2.22:1 | — | DecorativeAccent as a fill; meaning carried by a word too | Passes |
| Text on Accent | 5.98:1 | 4.5:1 | TextText set on the accent fill | Passes |
| Text on Fill 1 | 4.76:1 | 4.5:1 | TextText set on this fill | Passes |
Not for text
- Accent on Canvas 2.09:1. Not for text. Fill or decoration only. Oak is 2.09:1: underlines and decoration only, never text.
- Fill 1 on Canvas 2.62:1. Not for text. Fill or decoration only. Sage is 2.62:1: a rare decoration, never text.
- Accent on Surface 2.22:1. Not for text. Fill or decoration only. Under 3:1: a fill or decoration only. Never text, an icon or a field’s only edge.
- Border on Canvas 1.32:1. Not for text. Fill or decoration only. Under 3:1: a fill or decoration only. Never text, an icon or a field’s only edge.
- Border on Surface 1.40:1. Not for text. Fill or decoration only. Under 3:1: a fill or decoration only. Never text, an icon or a field’s only edge.
- Input border on Canvas 3.58:1. Not for text. Non-text only. An edge or ring, not a text color.
- Input border on Surface 3.80:1. Not for text. Non-text only. An edge or ring, not a text color.
- Fill 1 on Surface 2.79:1. Not for text. Fill or decoration only. Under 3:1: a fill or decoration only. Never text, an icon or a field’s only edge.
What makes it characteristic
Everything is pale and warm; the one darker note is an oak brown that does the work of a button. The sources note that “natural wood and white tones” belong to present-day promotion more than to the mid-century objects, so this is the contemporary register.
Limits of this palette
- The color evidence for this Aesthetic is our catalog and synthesis; the one documentary line describes promotion, not the objects. This palette is weaker in evidence than its neighbors, and says so.
- Sits beside the wellness stereotype (beige and sage). It is derived from its own documented rules and carries no industry tag.
What the sources say
1 color descriptions in their own words · 3 color rules, each marked documented or Aesthetary’s interpretation
Named in the sources
- “natural wood and white tones”
Color rules for this Aesthetic
- Pale neutral, warm. a documented rule
- No cool or neutral-gray palette. a documented rule
- Treat wood-and-white as the contemporary register, not as the mid-century objects' palette. Aesthetary’s interpretation
Related
AestheticScandinavian Minimalism
Related palettesUnbleached, Brown Key, Black Blade, Red Line, Blue Number, Stacked Film