Overprint

Creative, experimental, expressive · Aesthetary’s guidance, not research

Uncoated stock, black ink and two risograph inks that disagree.

Mood loud, playfulKind of site studio, agency, artsAudience commissioners, artists

#ECEAE4, canvas, 50%. #F7F6F2, surface, 12%. #0D0D0D, text and primary action, 16%. #4A4946, muted text, 3%. #3255A4, secondary action, 6%. #FF6A13, accent, 13%.

Suggested proportions

  1. 50% Canvas
  2. 13% Accent
  3. 12% Surface
  4. 12% Text
  5. 6% Secondary action
  6. 4% Primary action
  7. 3% Muted text

In use

Halftone AnnexWorkStudioCommission
New

Printed matter for people who still post things.

Posters, zines and identities, on a riso.

Start a commissionSee work

Open studio

First Thursday, 6–9pm.

Budget

 

Give us a rough budget so we can plan.

Fictional, made by AesthetaryHalftone Annex: a design studio’s homepage, set in Overprint. The input shows its focus ring.

Using it well

18 color pairs are approved for use. 6 pairs are not for text; the ones that matter most for this palette:

  • Accent on Canvas Not for text. Orange is 2.38:1 on the stock: a field behind black text, never text.

Roles

12 colors, their HEX values, what each is for and where it comes from
Overprint, light roles
RoleColorUseWhere it comes from
Canvas#ECEAE4 The page ground.Aesthetary’s guidance
Surface#F7F6F2 Cards, panels and fields.Aesthetary’s guidance
Text#0D0D0D All reading text and headings.Aesthetary’s guidance
Muted text#4A4946 Secondary text and captions.Aesthetary’s guidance
Primary action#0D0D0D The primary action, and links where it passes as text.Aesthetary’s guidance
Text on primary#F7F6F2 Label on the primary action.Aesthetary’s guidance
Secondary action#3255A4 Federal blue: secondary action and links.Aesthetary’s guidance
Border#C9C6BE Hairlines and dividers. Decorative only; never a field’s only edge.Aesthetary’s guidance
Input border#77746D The edge of an input, where it is the only boundary.Aesthetary’s guidance
Accent#FF6A13 Fluorescent orange: a field to print on, with black text over it.Aesthetary’s guidance
Focus#3255A4 Focus ring in the blue.Aesthetary’s guidance
Error#A11B1B Errors, always with a word or icon.Aesthetary’s guidance

Contrast, by use

18 approved pairs, all passing · 6 not for text

WCAG 2 ratios, computed from the colors. Text needs 4.5:1; large text (24px, or 18.66px bold) and non-text (a focus ring, a field’s only edge, an icon) need 3:1. Only the pairs listed as approved are recommended.

Approved pairs

Overprint, light: approved color pairs and their contrast
PairContrastNeedsForResult
Text on Canvas16.16:14.5:1TextReading textPasses
Text on Surface17.97:14.5:1TextReading textPasses
Muted text on Canvas7.48:14.5:1TextSecondary text, captionsPasses
Muted text on Surface8.33:14.5:1TextSecondary text, captionsPasses
Text on primary on Primary action17.97:14.5:1TextLabel on the primary actionPasses
Secondary action on Canvas5.88:14.5:1TextSecondary action: label and outlinePasses
Secondary action on Surface6.54:14.5:1TextSecondary action: label and outlinePasses
Primary action on Canvas16.16:14.5:1TextLinks and small text in the action colorPasses
Primary action on Surface17.97:14.5:1TextLinks and small text in the action colorPasses
Focus on Canvas5.88:13:1Non-text (3:1)Focus ringPasses
Focus on Surface6.54:13:1Non-text (3:1)Focus ringPasses
Input border on Canvas3.88:13:1Non-text (3:1)Input edge, the only boundary of a fieldPasses
Input border on Surface4.31:13:1Non-text (3:1)Input edge, the only boundary of a fieldPasses
Error on Canvas6.49:14.5:1TextStatus message, always with a word or iconPasses
Error on Surface7.22:14.5:1TextStatus message, always with a word or iconPasses
Accent on Canvas2.38:1—DecorativeAccent as a fill; meaning carried by a word tooPasses
Accent on Surface2.65:1—DecorativeAccent as a fill; meaning carried by a word tooPasses
Text on Accent6.78:14.5:1TextText set on the accent fillPasses

Not for text

  • Accent on Canvas 2.38:1. Not for text. Fill or decoration only. Orange is 2.38:1 on the stock: a field behind black text, never text.
  • Accent on Surface 2.65:1. Not for text. Fill or decoration only. Under 3:1: a fill or decoration only. Never text, an icon or a field’s only edge.
  • Border on Canvas 1.42:1. Not for text. Fill or decoration only. Under 3:1: a fill or decoration only. Never text, an icon or a field’s only edge.
  • Border on Surface 1.58:1. Not for text. Fill or decoration only. Under 3:1: a fill or decoration only. Never text, an icon or a field’s only edge.
  • Input border on Canvas 3.88:1. Not for text. Non-text only. An edge or ring, not a text color.
  • Input border on Surface 4.31:1. Not for text. Non-text only. An edge or ring, not a text color.

What makes it characteristic

A studio palette from print: a warm gray stock, black, fluorescent orange and a federal blue. The orange is a field to print on, not a text color; the blue can carry small text.

Avoids: Black with neon glow; holographic gradients.

Related

Shares a principle with (Aesthetary’s guidance)New Wave Typography, Acid Graphics

Related palettesChemical Green, Stacked Film, Porch Light, Loud Hailer

All palettes