Workflows / 05
Art-Direct ImageryRequires more research
Keep generated images inside the same visual language as the rest of the work.
Mostly research-bound. Some records hold imagery rules; none records which traits survive into generated images, and only a handful of imagery Elements are linked to an Aesthetic.
What you bring
- A chosen Aesthetic or Direction SpecRequiredWorks today, by hand
- The images you need: hero, product, textureRequiredWorks today, by hand
Before → Aesthetary → After
Before
- Specify a Direction
- A web direction that already exists
Aesthetary
- Imagery rules and refusals, where the record holds them
- The imagery Elements an Aesthetic usesRequires more research
- Which traits survive the move into image generationRequires more research
- Choosing reference images by trait, so they are not averagedPlanned
Leaves with: Imagery Brief
After
- Midjourney
- Ideogram
- Firefly
- Check Fidelity, on the images
What leaves Aesthetary
Imagery Brief: Planned
Imagery Brief
- Prompt vocabulary
- What must not appear
- How to choose reference images
- A check list for the images
What exists today
The imagery rules and refusals on a Build page, read by a person.
Worked example
Kawaii · real data
In
Kawaii, and an image to make.
What the record holds for imagery
- Done in period practiceImagery: character illustration.
It refuses: Refuses sharpness, irony about cuteness, and the assumption that the register permits loose execution.
That is all there is. 55 of 83 records hold any imagery rule, and 3 imagery Elements are linked to an Aesthetic. Which traits survive into a generated image is not recorded anywhere, so the Imagery Brief cannot be written yet.
Routes
2 · products as routes, not destinations
MidjourneyRequires more research
Out of Aesthetary · Midjourney
Its own method: prompt vocabulary, choosing style references by trait, and what must not appear. It needs the Imagery Brief and survival data, neither of which exists.
- Read the imagery rules and refusals on the Build page
- Choose references that share one trait each, not a whole look
- Write what must not appear before the prompt
- Judge the results against “How you recognise it”
No API is assumed. Nothing is automated.
Ideogram, FireflyPlanned
Out of Aesthetary · Ideogram, Firefly
The same Imagery Brief in each tool’s own prompt syntax. Planned.
Failure modes
Visual examples planned
- Style codes that drift from the brand and decay with model updates.
- Several references averaged into a look none of them has.
- Images that match the palette and miss the language.
What Aesthetary does not do here
- Generate images or host a style-code libraryMidjourney, Ideogram, Firefly