Workflow

Find a direction

You have a brief and no look yet.

  1. 1Bring your brief
  2. 2Browse by feel, and put the likely ones side by side in Mix
  3. 3Leave with one Aesthetic you can defend

Browse Aesthetics

Brief your AI tool

You picked a look. Your AI tool does not know what it means.

  1. 1Open the Aesthetic
  2. 2Download its brief
  3. 3Paste it into v0, Lovable or Claude before you describe the site

Pick an Aesthetic

Check the result

Did it come out Swiss, or just clean?

  1. 1Open the same brief
  2. 2Run the checklist at the end against what you built
  3. 3Fix what fails

See a checklist

Next: decode a moodboard, and art-direct imagery.

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