{
  "contract": "aesthetary.record/1.0",
  "record_spec": "1.1.0",
  "semantics": {
    "vocabulary": "aesthetary.public-evidence/1.0",
    "definitions": "vocabulary.json"
  },
  "slug": "heritage",
  "name": "Heritage",
  "identity": {
    "definition": {
      "state": "resolved",
      "text": "Armorial device or seal, founding date, engraved illustration, deep navy or burgundy"
    },
    "scope": {
      "state": "resolved",
      "text": "The visual register of heritage branding: armorial device or seal, founding date, engraved imagery, deep grounds, as Aesthetary's reading. 'Heritage' names inherited legacy, not a look; no source yet evidences this register.",
      "ruling": "D0-1"
    },
    "aliases": [
      "crest",
      "established",
      "old-guard",
      "founding date"
    ],
    "layer_verdict": {
      "state": "ruled",
      "value": "belongs_at_another_layer",
      "ruling": "D0-1"
    }
  },
  "native_medium": {
    "state": "owed",
    "owed": "judgment",
    "why": "A judgment on the material the record already holds is still owed."
  },
  "research": {
    "line": "partly_sourced",
    "text": "Partly sourced",
    "sentence": "1 source attached."
  },
  "areas": [
    {
      "area": "layout",
      "state": "resolved",
      "canon": "open_question",
      "importance": "unknown",
      "posture_basis": "synthesis",
      "label": {
        "text": "Open question"
      }
    },
    {
      "area": "typography",
      "state": "resolved",
      "canon": "specified",
      "importance": "unknown",
      "posture_basis": "synthesis",
      "label": {
        "text": "Specified"
      }
    },
    {
      "area": "color",
      "state": "resolved",
      "canon": "specified",
      "importance": "unknown",
      "posture_basis": "synthesis",
      "label": {
        "text": "Specified"
      }
    },
    {
      "area": "imagery",
      "state": "resolved",
      "canon": "specified",
      "importance": "unknown",
      "posture_basis": "synthesis",
      "label": {
        "text": "Specified"
      }
    },
    {
      "area": "surface",
      "state": "resolved",
      "canon": "open_question",
      "importance": "unknown",
      "posture_basis": null,
      "label": {
        "text": "Open question"
      }
    },
    {
      "area": "interface",
      "state": "owed",
      "owed": "research",
      "why": "No source has been examined for this yet."
    },
    {
      "area": "motion",
      "state": "resolved",
      "canon": "open_question",
      "importance": "unknown",
      "posture_basis": "synthesis",
      "label": {
        "text": "Open question"
      }
    },
    {
      "area": "motif",
      "state": "resolved",
      "canon": "specified",
      "importance": "unknown",
      "posture_basis": null,
      "label": {
        "text": "Specified"
      }
    },
    {
      "area": "technique",
      "state": "resolved",
      "canon": "specified",
      "importance": "unknown",
      "posture_basis": null,
      "label": {
        "text": "Specified"
      }
    },
    {
      "area": "form",
      "state": "owed",
      "owed": "research",
      "why": "No source has been examined for this yet."
    },
    {
      "area": "hierarchy",
      "state": "resolved",
      "canon": "specified",
      "importance": "unknown",
      "posture_basis": "synthesis",
      "label": {
        "text": "Specified"
      }
    },
    {
      "area": "density",
      "state": "resolved",
      "canon": "open_question",
      "importance": "unknown",
      "posture_basis": "synthesis",
      "label": {
        "text": "Open question"
      }
    }
  ],
  "claims": [
    {
      "id": "layout-3",
      "text": "CURATORIAL from intent: symmetry about a central axis, because symmetry is the cheapest available signal of permanence and the crest device already demands it. We do not claim Heritage requires a symmetrical grid. We claim it uses a crest and a date; the axis is our reading.",
      "role": "rule",
      "area": "layout",
      "basis": "synthesis",
      "support": {
        "state": "none",
        "for": [],
        "against": [],
        "contested": false
      },
      "label": {
        "kind": "reading",
        "text": "Our reading"
      },
      "derives_from": [],
      "ruling": null
    },
    {
      "id": "typography-4",
      "text": "Typography: token rule; traditional serif caps.",
      "role": "rule",
      "area": "typography",
      "basis": "inherited",
      "support": {
        "state": "inherited",
        "for": [],
        "against": [],
        "contested": false
      },
      "label": {
        "kind": "catalogue",
        "text": "From our catalogue entry"
      },
      "derives_from": [],
      "ruling": null
    },
    {
      "id": "hierarchy-13",
      "text": "CURATORIAL: rank by centrality and enclosure — the crest sits highest because it is centred and framed, not because it is largest.",
      "role": "rule",
      "area": "hierarchy",
      "basis": "synthesis",
      "support": {
        "state": "none",
        "for": [],
        "against": [],
        "contested": false
      },
      "label": {
        "kind": "reading",
        "text": "Our reading"
      },
      "derives_from": [],
      "ruling": null
    },
    {
      "id": "color-5",
      "text": "Colour: deep navy or burgundy; engraved linework.",
      "role": "rule",
      "area": "color",
      "basis": "inherited",
      "support": {
        "state": "inherited",
        "for": [],
        "against": [],
        "contested": false
      },
      "label": {
        "kind": "catalogue",
        "text": "From our catalogue entry"
      },
      "derives_from": [],
      "ruling": null
    },
    {
      "id": "density-6",
      "text": "CURATORIAL from intent: generous and unhurried. Crowding reads as commercial urgency, which contradicts duration.",
      "role": "rule",
      "area": "density",
      "basis": "synthesis",
      "support": {
        "state": "none",
        "for": [],
        "against": [],
        "contested": false
      },
      "label": {
        "kind": "reading",
        "text": "Our reading"
      },
      "derives_from": [],
      "ruling": null
    },
    {
      "id": "imagery-7",
      "text": "Imagery: engraving, not photography.",
      "role": "rule",
      "area": "imagery",
      "basis": "inherited",
      "support": {
        "state": "inherited",
        "for": [],
        "against": [],
        "contested": false
      },
      "label": {
        "kind": "catalogue",
        "text": "From our catalogue entry"
      },
      "derives_from": [],
      "ruling": null
    },
    {
      "id": "surface-8",
      "text": "Form / motif / surface / technique: crest/seal; engraving.",
      "role": "rule",
      "area": null,
      "basis": "inherited",
      "support": {
        "state": "inherited",
        "for": [],
        "against": [
          "mass-01:heritage:WP_CREST_HERALDRY"
        ],
        "contested": true
      },
      "label": {
        "kind": "catalogue",
        "mark": "disputed",
        "text": "From our catalogue entry · disputed"
      },
      "derives_from": [],
      "ruling": null
    },
    {
      "id": "motion-14",
      "text": "CURATORIAL from intent: minimal to none. Motion dates a page to its year of making, which the negation explicitly refuses. This is a case where the correct native behaviour is almost no behaviour, and saying so is a real art-direction instruction rather than an absence.",
      "role": "rule",
      "area": "motion",
      "basis": "synthesis",
      "support": {
        "state": "none",
        "for": [],
        "against": [],
        "contested": false
      },
      "label": {
        "kind": "reading",
        "text": "Our reading"
      },
      "derives_from": [],
      "ruling": null
    },
    {
      "id": "he-r1",
      "text": "The founding date is the load-bearing device. It is the only element that makes the continuity claim, and without it the register is generic traditional styling.",
      "role": "rule",
      "area": null,
      "basis": "synthesis",
      "support": {
        "state": "none",
        "for": [],
        "against": [],
        "contested": false
      },
      "label": {
        "kind": "reading",
        "text": "Our reading"
      },
      "derives_from": [],
      "ruling": null
    },
    {
      "id": "intent",
      "text": "Duration is the argument. An institution that has survived a long time has been tested, so the design's job is to make continuity visible and to look as though it has been in use longer than it has.",
      "role": "argument",
      "area": null,
      "basis": "synthesis",
      "support": {
        "state": "none",
        "for": [],
        "against": [],
        "contested": false
      },
      "label": {
        "kind": "reading",
        "text": "Our reading"
      },
      "derives_from": [],
      "ruling": null
    },
    {
      "id": "gestalt",
      "text": "A crest, seal or monogram device set with strict symmetry above a founding date, engraved or line-illustrated imagery in place of photography, and a deep saturated ground — navy, burgundy, forest — carrying traditional serif capitals with generous letterspacing. The diagnostic element is the date: it is the only device in the register that does the arguing, and everything else exists to make it credible. Gilded shares the symmetry and the dark ground but puts gold itself forward as the proposition and never dates itself. Institutional shares the navy and the conservatism but argues from present authority — a headshot grid and dense navigation — rather than from duration.",
      "role": "diagnostic",
      "area": null,
      "basis": "synthesis",
      "support": {
        "state": "none",
        "for": [],
        "against": [],
        "contested": false
      },
      "label": {
        "kind": "reading",
        "text": "Our reading"
      },
      "derives_from": [],
      "ruling": null
    },
    {
      "id": "failure-1",
      "text": "No photography.",
      "role": "negative",
      "area": null,
      "basis": "synthesis",
      "support": {
        "state": "none",
        "for": [],
        "against": [],
        "contested": false
      },
      "label": {
        "kind": "reading",
        "text": "Our reading"
      },
      "derives_from": [],
      "ruling": null
    },
    {
      "id": "failure-2",
      "text": "No contemporary sans.",
      "role": "negative",
      "area": null,
      "basis": "synthesis",
      "support": {
        "state": "none",
        "for": [],
        "against": [],
        "contested": false
      },
      "label": {
        "kind": "reading",
        "text": "Our reading"
      },
      "derives_from": [],
      "ruling": null
    },
    {
      "id": "failure-3",
      "text": "No gradient, gloss or bevel on the crest.",
      "role": "negative",
      "area": "surface",
      "basis": "synthesis",
      "support": {
        "state": "none",
        "for": [],
        "against": [],
        "contested": false
      },
      "label": {
        "kind": "reading",
        "text": "Our reading"
      },
      "derives_from": [],
      "ruling": null
    },
    {
      "id": "failure-4",
      "text": "No visible trend.",
      "role": "negative",
      "area": null,
      "basis": "synthesis",
      "support": {
        "state": "none",
        "for": [],
        "against": [],
        "contested": false
      },
      "label": {
        "kind": "reading",
        "text": "Our reading"
      },
      "derives_from": [],
      "ruling": null
    },
    {
      "id": "failure-5",
      "text": "No asymmetry in the primary lockup.",
      "role": "negative",
      "area": null,
      "basis": "synthesis",
      "support": {
        "state": "none",
        "for": [],
        "against": [],
        "contested": false
      },
      "label": {
        "kind": "reading",
        "text": "Our reading"
      },
      "derives_from": [],
      "ruling": null
    },
    {
      "id": "failure-6",
      "text": "No stock heraldry that implies a lineage the subject does not have.",
      "role": "negative",
      "area": null,
      "basis": "synthesis",
      "support": {
        "state": "none",
        "for": [],
        "against": [],
        "contested": false
      },
      "label": {
        "kind": "reading",
        "text": "Our reading"
      },
      "derives_from": [],
      "ruling": null
    },
    {
      "id": "failure-8",
      "text": "Not open: removing the date.",
      "role": "negative",
      "area": null,
      "basis": "synthesis",
      "support": {
        "state": "none",
        "for": [],
        "against": [],
        "contested": false
      },
      "label": {
        "kind": "reading",
        "text": "Our reading"
      },
      "derives_from": [],
      "ruling": null
    },
    {
      "id": "failure-9",
      "text": "Not open: replacing engraving with photography.",
      "role": "negative",
      "area": null,
      "basis": "synthesis",
      "support": {
        "state": "none",
        "for": [],
        "against": [],
        "contested": false
      },
      "label": {
        "kind": "reading",
        "text": "Our reading"
      },
      "derives_from": [],
      "ruling": null
    },
    {
      "id": "failure-10",
      "text": "Not open: animating the.",
      "role": "negative",
      "area": null,
      "basis": "synthesis",
      "support": {
        "state": "none",
        "for": [],
        "against": [],
        "contested": false
      },
      "label": {
        "kind": "reading",
        "text": "Our reading"
      },
      "derives_from": [],
      "ruling": null
    },
    {
      "id": "intent-negation",
      "text": "Refuses novelty, visible trend, and any treatment that would date the work to its year of making.",
      "role": "argument",
      "area": null,
      "basis": "synthesis",
      "support": {
        "state": "none",
        "for": [],
        "against": [],
        "contested": false
      },
      "label": {
        "kind": "reading",
        "text": "Our reading"
      },
      "derives_from": [],
      "ruling": null
    },
    {
      "id": "intent-cost",
      "text": "Costs accepted: Contemporaneity; Distinctiveness from other heritage marks; Credibility if the claim is false",
      "role": "argument",
      "area": null,
      "basis": "synthesis",
      "support": {
        "state": "none",
        "for": [],
        "against": [],
        "contested": false
      },
      "label": {
        "kind": "reading",
        "text": "Our reading"
      },
      "derives_from": [],
      "ruling": null
    },
    {
      "id": "intent-audience",
      "text": "Audience: A viewer who reads age as reliability and does not check the founding date.",
      "role": "argument",
      "area": null,
      "basis": "synthesis",
      "support": {
        "state": "none",
        "for": [],
        "against": [],
        "contested": false
      },
      "label": {
        "kind": "reading",
        "text": "Our reading"
      },
      "derives_from": [],
      "ruling": null
    },
    {
      "id": "v1-distinguishing",
      "text": "Claims longevity; backfires precisely when the business is new",
      "role": "diagnostic",
      "area": null,
      "basis": "inherited",
      "support": {
        "state": "inherited",
        "for": [],
        "against": [],
        "contested": false
      },
      "label": {
        "kind": "catalogue",
        "text": "From our catalogue entry"
      },
      "derives_from": [],
      "ruling": null
    },
    {
      "id": "v1-era",
      "text": "Era: 19th-century, contemporary",
      "role": "context",
      "area": null,
      "basis": "inherited",
      "support": {
        "state": "inherited",
        "for": [],
        "against": [],
        "contested": false
      },
      "label": {
        "kind": "catalogue",
        "text": "From our catalogue entry"
      },
      "derives_from": [],
      "ruling": null
    },
    {
      "id": "v1-mood",
      "text": "Mood: serious, sophisticated",
      "role": "context",
      "area": null,
      "basis": "inherited",
      "support": {
        "state": "inherited",
        "for": [],
        "against": [],
        "contested": false
      },
      "label": {
        "kind": "catalogue",
        "text": "From our catalogue entry"
      },
      "derives_from": [],
      "ruling": null
    },
    {
      "id": "v1-cross-library",
      "text": "Cross-library: Imagery: engraving · Typography: traditional serif caps",
      "role": "context",
      "area": null,
      "basis": "inherited",
      "support": {
        "state": "inherited",
        "for": [],
        "against": [],
        "contested": false
      },
      "label": {
        "kind": "catalogue",
        "text": "From our catalogue entry"
      },
      "derives_from": [],
      "ruling": null
    },
    {
      "id": "v1-applications",
      "text": "Common applications: Law, banking, distilleries, schools",
      "role": "context",
      "area": null,
      "basis": "inherited",
      "support": {
        "state": "inherited",
        "for": [],
        "against": [],
        "contested": false
      },
      "label": {
        "kind": "catalogue",
        "text": "From our catalogue entry"
      },
      "derives_from": [],
      "ruling": null
    },
    {
      "id": "sector-registers",
      "text": "Sectors: Law, banking, distilleries, schools",
      "role": "context",
      "area": null,
      "basis": "synthesis",
      "support": {
        "state": "none",
        "for": [],
        "against": [],
        "contested": false
      },
      "label": {
        "kind": "reading",
        "text": "Our reading"
      },
      "derives_from": [],
      "ruling": "D0-3 C3 sector"
    },
    {
      "id": "typography-block",
      "text": "Typography: traditional serif caps; class old_style_serif, transitional_serif; role display",
      "role": "rule",
      "area": "typography",
      "basis": "inherited",
      "support": {
        "state": "inherited",
        "for": [],
        "against": [],
        "contested": false
      },
      "label": {
        "kind": "catalogue",
        "text": "From our catalogue entry"
      },
      "derives_from": [],
      "ruling": "D0-3 C2 typo"
    },
    {
      "id": "surface-8.motif",
      "text": "Motif: crest/seal",
      "role": "rule",
      "area": "motif",
      "basis": "inherited",
      "support": {
        "state": "inherited",
        "for": [],
        "against": [],
        "contested": false
      },
      "label": {
        "kind": "catalogue",
        "text": "From our catalogue entry"
      },
      "derives_from": [],
      "ruling": null
    },
    {
      "id": "surface-8.technique",
      "text": "Technique: engraving",
      "role": "rule",
      "area": "technique",
      "basis": "inherited",
      "support": {
        "state": "inherited",
        "for": [],
        "against": [],
        "contested": false
      },
      "label": {
        "kind": "catalogue",
        "text": "From our catalogue entry"
      },
      "derives_from": [],
      "ruling": null
    },
    {
      "id": "declared-freedom",
      "text": "Declared freedom: how much engraved illustration.",
      "role": "context",
      "area": null,
      "basis": "synthesis",
      "support": {
        "state": "none",
        "for": [],
        "against": [],
        "contested": false
      },
      "label": {
        "kind": "reading",
        "text": "Our reading"
      },
      "derives_from": [],
      "ruling": null
    },
    {
      "id": "kcc:surface-1",
      "text": "In the one case opened, Cunard changed carpets, furniture and paint colours in a 1994 overhaul, with passengers expecting traditional design.",
      "role": "context",
      "area": "surface",
      "basis": "documentary",
      "support": {
        "state": "cited",
        "for": [
          "kcc-heritage-S2"
        ],
        "against": [],
        "contested": false
      },
      "label": {
        "kind": "documented",
        "mark": "attached",
        "text": "Documented · Source attached"
      },
      "scope": {
        "practice": "Cunard, QE2 overhaul 1994; one brand"
      },
      "derives_from": [],
      "ruling": null
    },
    {
      "id": "kcc:form-1",
      "text": "Heritage can be carried by three-dimensional design: Cunard's heritage strategy relied on ship interiors and a traditional exterior livery.",
      "role": "context",
      "area": "form",
      "basis": "documentary",
      "support": {
        "state": "cited",
        "for": [
          "kcc-heritage-S2"
        ],
        "against": [],
        "contested": false
      },
      "label": {
        "kind": "documented",
        "mark": "attached",
        "text": "Documented · Source attached"
      },
      "scope": {
        "practice": "Cunard only"
      },
      "derives_from": [],
      "ruling": null
    },
    {
      "id": "dcc:failure-7",
      "text": "Against Gilded: the date, and gold as support rather than subject. Against Institutional (deprecated): duration versus present authority. Anti-signature: dropping the date and enlarging the gold makes it Gilded. Adding a headshot grid and dense navigation makes it Institutional. Both are one decision away.",
      "role": "negative",
      "area": null,
      "basis": "synthesis",
      "support": {
        "state": "none",
        "for": [],
        "against": [],
        "contested": false
      },
      "label": {
        "kind": "reading",
        "text": "Our reading"
      },
      "derives_from": [],
      "ruling": null
    },
    {
      "id": "dcc:gestalt-boundary",
      "text": "Against Gilded: the date, and gold as support rather than subject. Against Institutional (deprecated): duration versus present authority. Anti-signature: dropping the date and enlarging the gold makes it Gilded. Adding a headshot grid and dense navigation makes it Institutional. Both are one decision away.",
      "role": "boundary",
      "area": null,
      "basis": "synthesis",
      "support": {
        "state": "none",
        "for": [],
        "against": [],
        "contested": false
      },
      "label": {
        "kind": "reading",
        "text": "Our reading"
      },
      "derives_from": [],
      "ruling": null
    }
  ],
  "web_translations": [],
  "standard_practice": [],
  "sources": [
    {
      "id": "mass-01:heritage:WP_CREST_HERALDRY",
      "kind": "source",
      "title": "Crest (heraldry)",
      "url": "https://en.wikipedia.org/wiki/Crest_(heraldry",
      "status": "verified",
      "retrieval": "retrieved"
    },
    {
      "id": "kcc-heritage-S2",
      "kind": "source",
      "title": "Brand heritage and the renaissance of Cunard (European Journal of Marketing 45(9/10), DOI 10.1108/03090561111151880)",
      "url": "https://phgcdn.com/pdfs/uploads/Dr._Hudson-_Cunard.pdf",
      "status": "verified",
      "retrieval": "retrieved"
    }
  ],
  "relations": [
    {
      "slug": "letterpress",
      "kind": "confused_with",
      "status": "proposed"
    },
    {
      "slug": "gilded",
      "kind": "confused_with",
      "status": "proposed"
    },
    {
      "slug": "institutional",
      "kind": "confused_with",
      "status": "proposed"
    }
  ],
  "open": [
    {
      "kind": "open_question",
      "question": "Does any source specify arrangement or composition (for example central-axis symmetry) for heritage branding?"
    },
    {
      "kind": "open_question",
      "question": "Is a density evidenced for heritage branding?"
    },
    {
      "kind": "open_question",
      "question": "Is movement or its absence evidenced for heritage branding?"
    },
    {
      "kind": "open_question",
      "question": "Are texture, material or grain evidenced for heritage branding?"
    },
    {
      "kind": "missing_research",
      "question": "Is the founding date ('Est.', 'Since') an evidenced device (he-r1)?"
    },
    {
      "kind": "missing_research",
      "question": "Layout, density, motion, interface for the register"
    },
    {
      "kind": "missing_research",
      "question": "Native medium"
    }
  ],
  "aesthetary_build": {
    "note": "Values Aesthetary built with. Not claims about the Aesthetic.",
    "measured": {
      "note": "Read from the page's own stylesheet at build time. Values Aesthetary built with, not claims about the Aesthetic.",
      "slug": "heritage",
      "stylesheet": "heritage.css",
      "bytes": 9998,
      "colours": [
        "#14213A",
        "#0E1830",
        "#EFE8D8",
        "#B08D3E",
        "#C9C2B0",
        "#A79F8C",
        "#C96A5A",
        "#1A1608",
        "#E3988A",
        "#FFFFFF"
      ],
      "radii": [],
      "fontSizes": [
        "14px",
        "15px",
        "17px",
        "21px"
      ],
      "faces": [
        "Prata HT",
        "Petrona HT"
      ],
      "tokens": [
        {
          "name": "--ht-navy",
          "value": "#14213A"
        },
        {
          "name": "--ht-navy2",
          "value": "#0E1830"
        },
        {
          "name": "--ht-cream",
          "value": "#EFE8D8"
        },
        {
          "name": "--ht-gold",
          "value": "#B08D3E"
        },
        {
          "name": "--ht-stone",
          "value": "#C9C2B0"
        },
        {
          "name": "--ht-stone2",
          "value": "#A79F8C"
        },
        {
          "name": "--ht-rust",
          "value": "#C96A5A"
        },
        {
          "name": "--ht-ink",
          "value": "#1A1608"
        },
        {
          "name": "--ht-hair",
          "value": "rgba(201, 194, 176, 0.25)"
        },
        {
          "name": "--ht-display",
          "value": "\"Prata HT\", \"Times New Roman\", serif"
        },
        {
          "name": "--ht-serif",
          "value": "\"Petrona HT\", Georgia, serif"
        }
      ],
      "animates": false,
      "absent": [
        "no box-shadow anywhere",
        "no gradient anywhere",
        "no rounded corner anywhere",
        "no text-shadow anywhere",
        "nothing animates"
      ]
    },
    "design_grammar": {
      "note": "Aesthetary's translation of this record into web primitives. Every value carries a basis: \"record\" is a rule the record holds (cites names it), \"translation\" is our choice derived from the cited rules (because says how), \"not_recorded\" means the record is silent (guidance says what to do). A \"record\" value restates a claim the record holds; its standing is that claim's own kind in the record (a requirement, period practice, modern practice, or our interpretation), which the cited rule states. \"record\" does not by itself make a value a property of the language.",
      "slug": "heritage",
      "version": "2026-09-29",
      "summary": "A starting grammar for a website in Heritage, kept short because Heritage is a positioning, not a visual language: serif capitals, a deep ground with engraved linework, engraving rather than photography, and a founding date only if it is true. Layout, surface, density and motion are open questions.",
      "color": {
        "roles": [
          {
            "role": "ground",
            "value": "#14213A",
            "use": "Deep navy, the page's ground.",
            "basis": "translation",
            "cites": [
              "token_rule:color-5"
            ]
          },
          {
            "role": "deep",
            "value": "#0E1830",
            "use": "The deeper navy inside frames and fields.",
            "basis": "translation",
            "cites": [
              "token_rule:color-5"
            ]
          },
          {
            "role": "text",
            "value": "#EFE8D8",
            "contrast": "13.3:1",
            "use": "Reading text and headings.",
            "basis": "translation",
            "cites": [
              "token_rule:color-5"
            ]
          },
          {
            "role": "gold",
            "value": "#B08D3E",
            "contrast": "5.1:1",
            "use": "Engraved linework and rules; small labels.",
            "basis": "translation",
            "cites": [
              "token_rule:color-5"
            ]
          },
          {
            "role": "stone",
            "value": "#C9C2B0",
            "contrast": "9.5:1",
            "use": "Secondary text.",
            "basis": "translation",
            "cites": [
              "token_rule:color-5"
            ]
          }
        ],
        "alternates": [],
        "rules": [
          {
            "rule": "Set a deep navy or burgundy ground with engraved linework.",
            "basis": "record",
            "cites": [
              "token_rule:color-5"
            ]
          },
          {
            "rule": "The sources do not specify the exact navy, burgundy or gold.",
            "basis": "not_recorded",
            "cites": [],
            "guidance": "These are the page's values, and the page shows only navy. A burgundy ground is equally on the record; use the brand's own value.",
            "silence": "source"
          }
        ]
      },
      "typography": {
        "family": {
          "stack": "\"Prata HT\", \"Times New Roman\", serif",
          "class": "traditional serif capitals (the record); Prata and Petrona are this page's faces"
        },
        "roles": [
          {
            "role": "display",
            "size": "clamp(2.25rem, 7vw, 5.5rem)",
            "weight": 400,
            "lineHeight": "1.05",
            "case": "uppercase",
            "tracking": "0.14em",
            "measure": null,
            "use": "Names and heads in serif capitals."
          },
          {
            "role": "text",
            "size": "1.1875rem",
            "weight": 300,
            "lineHeight": "1.75",
            "case": null,
            "tracking": null,
            "measure": "60ch",
            "use": "Reading text, in Petrona."
          }
        ],
        "tokens": {
          "font-text": "\"Petrona HT\", Georgia, serif"
        },
        "rules": [
          {
            "rule": "Set display in traditional serif capitals.",
            "basis": "record",
            "cites": [
              "token_rule:typography-4"
            ]
          },
          {
            "rule": "Use Prata for capitals and Petrona for reading.",
            "basis": "translation",
            "cites": [
              "token_rule:typography-4"
            ],
            "because": "A traditional serif for the capitals the record asks for, and a plain serif to read at length. The faces are ours."
          },
          {
            "rule": "Do not use a contemporary sans.",
            "basis": "record",
            "cites": [
              "claim:failure-2"
            ]
          }
        ]
      },
      "gridLayout": {
        "summary": "Not specified by the source. Whether heritage branding has an arrangement is an open question; the page's central axis is a choice.",
        "tokens": {
          "measure": "60ch"
        },
        "rules": [
          {
            "rule": "Arrangement is an open question in the research.",
            "basis": "not_recorded",
            "cites": [
              "token_rule:layout-3"
            ],
            "guidance": "The page sets everything on one central axis; that is our reading, not a requirement. Choose the layout the brand's material needs.",
            "silence": "source"
          },
          {
            "rule": "Density is an open question in the research.",
            "basis": "not_recorded",
            "cites": [
              "token_rule:density-6"
            ],
            "guidance": "The page is generous and unhurried by choice; nothing evidences a density.",
            "silence": "source"
          },
          {
            "rule": "If a device is used, rank by centrality and enclosure rather than size.",
            "basis": "record",
            "cites": [
              "token_rule:hierarchy-13"
            ]
          }
        ]
      },
      "shapeGeometry": {
        "tokens": {
          "radius": "0",
          "rule": "1px solid #B08D3E"
        },
        "rules": [
          {
            "rule": "Use an armorial device or seal, and give it no gradient, gloss or bevel.",
            "basis": "record",
            "cites": [
              "token_rule:surface-8",
              "claim:failure-3"
            ]
          },
          {
            "rule": "Texture, material and grain are open questions in the research.",
            "basis": "not_recorded",
            "cites": [],
            "guidance": "Do not add paper grain or wear to make it look old.",
            "silence": "source"
          },
          {
            "rule": "Never use stock heraldry that implies a lineage the subject does not have.",
            "basis": "record",
            "cites": [
              "claim:failure-6"
            ]
          }
        ]
      },
      "imagery": {
        "rules": [
          {
            "rule": "Use engraving, not photography.",
            "basis": "record",
            "cites": [
              "token_rule:imagery-7"
            ]
          },
          {
            "rule": "The sources name engraving but supply none we may show: no licensed engraving is held.",
            "basis": "not_recorded",
            "cites": [],
            "guidance": "Commission or license a real engraving. Do not trace period work or generate one and present it as engraved.",
            "silence": "source"
          }
        ]
      },
      "components": {
        "button": {
          "name": "Button",
          "becomes": "A cream label in spaced serif capitals inside a single gold rule.",
          "anatomy": [
            "1px gold rule",
            "label in Prata capitals, cream",
            "navy ground"
          ],
          "tokens": {
            "background": "transparent",
            "color": "#EFE8D8",
            "border": "1px solid #B08D3E",
            "radius": "0"
          },
          "states": {
            "default": "Gold rule, cream label.",
            "hover": "Underline beneath the label.",
            "focus": "2px cream outline, 4px outside.",
            "active": "Label in gold.",
            "disabled": "Dashed rule; the control says it is unavailable."
          },
          "accessibility": [
            "Cream on navy at 13.3:1.",
            "At least 44px tall."
          ],
          "values": [
            {
              "rule": "Set the label in traditional serif capitals.",
              "basis": "translation",
              "cites": [
                "token_rule:typography-4"
              ],
              "because": "The record's one type rule, carried to the control."
            },
            {
              "rule": "The sources do not specify controls.",
              "basis": "not_recorded",
              "cites": [
                "claim:failure-3"
              ],
              "guidance": "Keep the button plain. Do not add a crest, a seal or a gloss to it.",
              "silence": "source"
            }
          ]
        },
        "card": {
          "name": "Card",
          "becomes": "A plain cartouche: a gold rule, the title in serif capitals, a line of text.",
          "anatomy": [
            "1px gold rule",
            "title in Prata capitals",
            "one line of Petrona"
          ],
          "tokens": {
            "border": "1px solid #B08D3E",
            "ground": "#0E1830",
            "radius": "0"
          },
          "states": {
            "default": "Single gold rule.",
            "hover": "Title underlined.",
            "focus": "2px cream outline outside the rule."
          },
          "accessibility": [
            "The whole card is one link.",
            "No information is carried by the rule alone."
          ],
          "values": [
            {
              "rule": "Frame the card in one gold rule on the deep ground.",
              "basis": "translation",
              "cites": [
                "token_rule:color-5"
              ],
              "because": "Deep ground with engraved linework is the record's colour rule; a rule is the plainest linework a screen has."
            },
            {
              "rule": "The sources do not specify a card structure.",
              "basis": "not_recorded",
              "cites": [],
              "guidance": "Keep it to title and text. Add engraving only if you hold a real one.",
              "silence": "source"
            }
          ]
        },
        "input": {
          "name": "Input",
          "becomes": "A plain field on the deep ground with its label above in serif capitals.",
          "anatomy": [
            "label above in Prata capitals",
            "field ruled in stone",
            "error in words beneath"
          ],
          "tokens": {
            "border": "1px solid #A79F8C",
            "focus-border": "1px solid #EFE8D8",
            "background": "#0E1830",
            "color": "#EFE8D8",
            "radius": "0",
            "height": "2.75rem"
          },
          "states": {
            "default": "Stone rule.",
            "focus": "Cream rule and a 2px outline.",
            "error": "A line beneath beginning \"Error:\", in cream.",
            "disabled": "Dashed rule."
          },
          "accessibility": [
            "The label is real text above the field.",
            "Errors are words, not colour."
          ],
          "values": [
            {
              "rule": "Label fields in serif capitals.",
              "basis": "translation",
              "cites": [
                "token_rule:typography-4"
              ],
              "because": "The record's type rule; the sources say nothing else about forms."
            },
            {
              "rule": "The sources do not specify forms.",
              "basis": "not_recorded",
              "cites": [],
              "guidance": "Use an ordinary accessible field; do not dress it as a ledger.",
              "silence": "source"
            }
          ]
        },
        "navigation": {
          "name": "Navigation",
          "becomes": "A row of spaced serif capitals on the deep ground; the current page underlined in gold.",
          "anatomy": [
            "labels in Prata capitals, cream",
            "current page: gold underline"
          ],
          "tokens": {
            "color": "#EFE8D8",
            "current": "1px solid #B08D3E underline"
          },
          "states": {
            "default": "Cream capitals.",
            "hover": "Underline.",
            "focus": "2px cream outline.",
            "current": "Gold underline."
          },
          "accessibility": [
            "aria-current on the current page.",
            "Cream on navy at 13.3:1."
          ],
          "values": [
            {
              "rule": "Set navigation in serif capitals.",
              "basis": "translation",
              "cites": [
                "token_rule:typography-4"
              ],
              "because": "The record's type rule."
            },
            {
              "rule": "The sources do not say where navigation sits.",
              "basis": "not_recorded",
              "cites": [
                "token_rule:layout-3"
              ],
              "guidance": "Centring it is a choice, not a requirement: arrangement is an open question.",
              "silence": "source"
            }
          ]
        }
      },
      "motion": {
        "spec": null,
        "rules": [
          {
            "rule": "Motion is an open question in the research.",
            "basis": "not_recorded",
            "cites": [
              "token_rule:motion-14"
            ],
            "guidance": "The page is still by choice (our reading: motion dates a page to its year of making). Nothing evidences it either way.",
            "silence": "source"
          }
        ]
      },
      "dimensions": [
        {
          "key": "date",
          "label": "The date",
          "summary": "The one device the record says does the arguing. It is only as good as it is true.",
          "values": [
            {
              "rule": "Treat the founding date as the load-bearing device.",
              "basis": "record",
              "cites": [
                "token_rule:he-r1"
              ]
            },
            {
              "rule": "Print a date only if it is the subject's real founding year.",
              "basis": "translation",
              "cites": [
                "token_rule:he-r1",
                "claim:failure-6"
              ],
              "because": "The date carries the continuity claim; a false one spends credibility the register exists to borrow."
            }
          ]
        },
        {
          "key": "carriers",
          "label": "Where it is carried",
          "summary": "Heritage names a positioning. In the one case opened it lived in interiors and a livery, not only in print.",
          "values": [
            {
              "rule": "Heritage can be carried by three-dimensional design: Cunard relied on ship interiors and a traditional exterior livery.",
              "basis": "record",
              "cites": [
                "claim:kcc:form-1"
              ]
            },
            {
              "rule": "In that case, carpets, furniture and paint colours were changed with passengers expecting traditional design.",
              "basis": "record",
              "cites": [
                "claim:kcc:surface-1"
              ]
            },
            {
              "rule": "The sources name no single native medium: in the one case opened, heritage was carried across several.",
              "basis": "not_recorded",
              "cites": [],
              "guidance": "Do not assume print. Carry the heritage through what the brand actually owns and uses.",
              "silence": "source"
            }
          ]
        }
      ],
      "notRecorded": [
        {
          "category": "color",
          "what": "Exact values",
          "why": "The record says deep navy or burgundy with engraved linework; the hex values are the page's."
        },
        {
          "category": "gridLayout",
          "what": "Arrangement and density",
          "why": "Open questions in the research. The central axis and the generous spacing are our reading."
        },
        {
          "category": "shapeGeometry",
          "what": "Texture, material, grain",
          "why": "An open question in the research."
        },
        {
          "category": "components",
          "what": "Interface conventions",
          "why": "The research record does not establish them. The four components are contemporary translations of documented rules."
        },
        {
          "category": "motion",
          "what": "Any position on motion",
          "why": "An open question. The page's stillness is our reading."
        },
        {
          "category": "identity",
          "what": "A visual language",
          "why": "The verdict: Heritage belongs at another layer. It is a brand positioning, carried by whatever the brand owns."
        }
      ],
      "silence": {
        "color": "source",
        "typography": "source",
        "gridLayout": "source",
        "shapeGeometry": "source",
        "imagery": "source",
        "components": "source",
        "motion": "source"
      }
    }
  }
}